CR Vanguard held the unveiling ceremony of its new logo at the Beimen outlet in Tianhe, Guangzhou on February 8, 2015. Leaders of CR Vanguard, representatives from China Chain Store & Franchise Association, supplier and developer representatives, customers, and staff from CR Vanguard attended the ceremony.

The ceremony was hosted by head of the Liwan outlet in Guangzhou, and relevant leader of CR Vanguard delivered a speech, announcing to replace the sunflower logo that had been used for many years and emphasizing a new milestone in the merger between CR Vanguard and TESCO.

The new logo better illustrates Vanguard as a pioneer, and the red hexagram stands for CR Vanguard’s brand concept of fashion, quality, thoughtfulness, freshness, fair price and convenience.

With the unveiling ceremony, CR Vanguard’s Beimen outlet in Guangzhou, Jinzhongmen outlet in Tianjin, and the former Tesco Liulumen outlet in Guangzhou will change their logo soon. Tesco’s 135 outlets across the Chinese mainland will all be renamed CR Vanguard with the new logo, and the merger between the two companies’ outlets in China will be completed step by step.