On December 5, a new Pacific Coffee Store opened in Beijing, located on the 1st floor of former Yifengtai, on the east side at the central section of Qianmen Commercial Street. The headquarters of Pacific Coffee (China) also moved in at the opening of the new store.

The 45th store of Pacific Coffee in Beijing covers a business area of 265 m2, with a small-sized business chamber seating 20 people. The store integrates the conventional style of Pacific Coffee featuring red and black and traditional lotus-shaped lights and more classic element of the Chinese culture, reflecting the “crossing-leaping” design philosophy. The store launches ten new types of instantly baked bread to cater for different customer tastes. Pacific Coffee College will make this store as its training base, providing all-round experience of its professional services for customers and training professional talents for Pacific Coffee store around China.

The new store adds coffee experience of high quality and professional services for the commercial sector of Qianmen and a recreational facility for customers, representing the determination of Pacific Coffee to constantly promoting its professionalism.