Recently, CR C’ESTBON Food & Beverage (China) has released its Social Responsibility Report for 2013. This is the first time that CR C’ESTBON Beverage (China) discloses the main works on social responsibility in the form of a separate report. From the perspectives of company profile, responsibility, liability management, realization of value creation for shareholders, constructing happy homeland for employees, providing products and services of high quality, obtaining win-win with partners, harmonious coexistence with the society and creating sustainable ecological environment, this report makes a comprehensive introduction on CR beverage’s six work contents including economic responsibility, employees responsibility, customers responsibility, partners responsibility, public responsibility and environment responsibility.
CR beverage advocates the responsibility culture as “regard brand as the cornerstone, take responsibility as a priority”. By adhering to honesty and taking customers’ satisfaction as the goal, as well as building on the employees’ sense of responsibility, CR beverage aims to create perfect quality and cultivate loyal customers, seek after excellence management and win-win development, hoping to manifest the company’s social responsibility by good brand image and high product quality, so as to become China’s most respected beverage company.