On April 12, China Association of Traditional Chinese Medicine, China Statistical Information Service Center jointly released the Research Report on Reputation of Chinese Medicine Brands for 2013, aiming at evaluating the public reputation of 30 popular Chinese medicine brands. CR Sanjiu and CR Dong’e were ranked top and second respectively.
The Report sets out several ranking lists, namely, the List of Brand Popularity Indexes, the List of Consumer Interactivity Indexes, the List of Quality Recognition Indexes, the List of Enterprise Reputation Indexes, the List of Favorable Rating Indexes and the List of Brand Health-keeping Performance Indexes. Sanjiu Weitai is the most frequently mentioned and inquired brand in online forums and blogs, ranking the top of the List of Quality Recognition Indexes and the List of Consumer Interactivity Indexes. Dong’e is ranked by far the top of the List of Brand Popularity Indexes. Sanjiu and Dong'e are also ranked among the top in other Lists.
