Recently, China Industrial Information Issuing Center announced statistics of market commodities sales for 2013 at a press conference. CR Snow was ranked No. 1 in the industry with an annual sales volume of 11.72 million tons. Snow Beer was the first in the industry that has sold 10 million tons in one year, with a total sales volume of 10.62 million tons, making CR Snow the first enterprise with annual sales of double 10 million tons after it achieved the first sale of 10 million tons in 2011.

Data released at the conference shows that the sales of Snow Beer has ranked No. 1 among all beer brands for nine running years since 2005 and CR Snow has been ranked No. 1 in terms of total sales volume for eight running years. The double 10 million tons sets a milestone in the development of the beer industry of China.

In the fierce market competition, CR has been taking the lead of the beer industry of China by adopting a content-based growth mode, first-class brewing technology and stringent quality control measures as well as the large-scale layout of modern production facilities in China. Up to now, CR Snow Beer has 95 breweries in China with Snow Beer and over 30 regional brands, accounting for 23% of the total beer market of China. Snow Beer has also been the brand with the largest sales volume in the world since 2009.

CR Snow has also been seeking to develop the "Beer Culture” through a variety of innovative marketing activities with Chinese element, including “Stepping out to the World” and “Promoting Chinese Ancient Architecture Culture", devoting to “integrating CR Snow Beer with Chinese elements and building powerful brand influence.