On December 3, Chinese Arts & Crafts Store at China Ferry Terminal, Tsim Sha Tsui, Hong Kong opened, attended by Chen Lang, Deputy General Manager of CR, Pan Fazhu, co-director of Sino Land Company Limited, Mr. Tommy Li Ying-Sang, JP, Chairman of the Quality Tourism Services Association as well as heads of Chinese Arts & Crafts and interested enterprises in Hong Kong.

As is reported, the three-story store will feature Chinese aesthetic elements and modern design techniques. The design, tailored to display the elegant high-end image of the brand, conveys the content of brand of Chinese Arts & Crafts carrying on the Chinese tradition and culture through the implicative design resembling the Chinese character “中 (Zhong, which means ‘middle’)”. The whole design reflects the unique Chinese aesthetic notion.

The store will supply various valuable articles, including exquisite high-end crafts of strong oriental flavors, all kinds of natural jade and other jewelry, high-end “Heavenly Court” Chinese suits, and cashmere clothing and creative gifts etc., aiming to provide a high-end consumer experience.