On November 28, CR was granted the Award for Most Innovative Marketing Brand as the only financial institutions winning this honor in the election of the List of Shenzhen-Chengdu Financial Brand Values in 2013, sponsored by Shenzhen News, thanks to its social care notion promoted by its public welfare event in the name of “Micro Public Welfare within Lens’ Distance”.

In recent years, CR bank has been practicing "its corporate philosophy of “bravely assuming social responsibility sincerely rewarding the public” and devoting itself to building a brand for personal financial services for “Happy Life & Happiness +”. In 2013, CR Bank launched a photography contest in the name of “Micro Public Welfare within Lens’ Distance – Happy Lens' Distance”, calling on the public to find and share happiness while raising 100,000 yuan in cash for financially disadvantaged students in CR Hope Towns, achieving remarkable social effect.