"Happy Life & Happiness +", a personal banking service program of CR Bank won the Annual Award for Innovation Philosophy at the 6th Shenzhen Finance Billboard, which was co-hosted recently by Shenzhen Special Zone Daily and the Chinese Financial Brand.

As an emerging force in the personal financial service sector, the personal financial services of CR Bank has been seeking brand image building, innovation and development and providing financial services of high quality. In 2012, CR Bank launched a campaign to building a personal financial brand in the name of “Happy Life & Happiness +”. Following the core value of providing “simple, practical and considerate” financial products and services for customers, this brand seeks to help customers to live a “happy life”. Taking this award as an opportunity, CR bank will continue to promote the notion that “Happiness is to be shared” and call on more customers to “help others and share happiness." CR has also set up a “Happiness +” scholarship, turning the happiness and love contributed by customers into actions of helping the schooling of children of immigrant workers in Shenzhen. The personal finance brand “Happy life & Happiness +" has been playing a major role in passing on happiness and positive energy, achieving remarkable social influence of the brand.

It is reported that the Shenzhen Financial Billboard, intended to create the most influential finance media awards in Shenzhen, selects the best brands by appraising participating brands in terms of products/services, marketing innovation, brand value, business growth and corporate social responsibility from different perspectives, with the view of highlighting the advantageous of enterprises of different scale and development stages.