Ejiao Winter Solstice Nourishing Festival
2012-12-15,Donge Ejiao
On December 12, 2012, the 6th Ejiao Winter Solstice Nourishing Festival sponsored by Donge Ejiao opened in Donge County, Shandong Province. Mr. Wang Guoqiang, Deputy Minister of the Ministry of Health and Director of the Traditional Chinese Medicine Administration, Mrs. Wang Suilian, Deputy Governor of Shandong Province, and Mr. Qiao Shibo from CR were present at the opening ceremony.

According to General Manager Qiao Shibo, “Joining hands to change our life” is the mission of CR. Donge Ejiao should make its share of contribution for the carrying-on of Ejiao culture, healthy development of the industry and the promotion of the happiness indexes of the population through building a national medicine industrial platform of the central enterprise. He urges Donge Ejiao to continue developing through opening-up and innovation, further integrate resources drawing on the value of integrity, excellent culture and brands, to give full play of the precious health-keeping value of Ejiao, develop Ejiao-based medicine and health-keeping food of Chinese tradition and transform itself from a product manufacturer into a provider of health services for the public. He expressed his hope that Donge Ejiao will continue the festival, further promote Ejiao culture, guide the public awareness of health-keeping, nutrition, and self care, and help in the carrying-on of Ejiao-based non-material culture heritage.

At the opening ceremony, Donge Ejiao signed cooperation agreements with Zhejiang University and Harbin Institute of Technology on the Ejiao Quality Control System.

Before the ceremony, Mr. Qiao Shibo also visited Ejiao Health-keeping Culture Garden and the Ejiao Raw Material Base.