Since the CR Bank Shenzhen Branch opened in July last year, it has been constantly increasing its efforts in the performance of its social responsibilities. It donated sports equipments for Tibetan students in the Central Boarding School of Baizha Township, Nangqian County, Yushu Autonomous Prefecture, Qinghai province, sponsored the Celebrity Speech Week on its own under the theme of Sunshine Public Welfare hosted by Daily Sunshine in 2012, launched the book collection for the Best Loved Library jointly with Shenzhen Metro Group, Shenzhen News, planned and launched the Parent-child Camp for Volunteers in Shenzhen, and sponsored an essay solicitation activity under the theme of Song to Our Teachers in Shenzhen with several major medias.

This award on the one hand stands for the recognition of major media of the bank’s performance of its social responsibilities and in the other hand, the publicity of the award in Shenzhen Evening and other major media also helps promote the brand image of the bank.

It is reported that the contest was sponsored jointly by Shenzhen Love and Shared Happiness Promotion Center, Shenzhen Press Group and Shenzhen Evening News. Shenzhen Branch of CR Bank shared the award with Shenzhen Branch of ICBC, Shenzhen Branch of Bank of Communications, and Shenzhen Branch of Jiangsu Bank.