On January 16, First Financial Daily published a special report titled “CR Recreates Sanjiu: Internal Adjustment and External Expansion: Integration Begins with Strategy”.

The report focused on the successful process by which CR acquired and integrated with Sanjiu Group and noted specifically the development strategy and industrial prospects of the medicine sector of CR Group. Composed of five sections, “Why CR?”, “Address Two Key Problems”, Integration Begins with Strategy”, “Internal Adjustment and External Expansion” and “Starting the Engine of the Pharmaceuticals”, the report covered a special interview with CR managers involved in the restructure of Sanjiu Group, a review of all problems encountered in the course of the restructure and how CR overcame various difficulties and made a model for successful enterprise restructure. The report stressed that the most important factor contributing to the successful restructure is CR Culture. It was thanks to the strategy-guided, value-oriented and organization (culture) driven CR business mode that CR Group successfully converted Sanjiu Group, originally frustrated with various difficulties, into a leading enterprise on the OTC market of China, with an annual net profit of over 1 billion RMB yuan.