The visual design for China Resources’ corporate culture system under the “14th Five-Year Plan” reflects its political position and corporate characteristics in a visual and vivid manner. The pentagram as the main image symbolizes the identity of China Resources (“CR”) as a company founded by the Communist Party of China which will never forget its original mission and committed to the destiny with the motherland, the times and the people.

The five inner angles of the pentagram sum to 180 degrees presenting a sense of balance and harmony symbolizing CR’s consistent loyalty and reliability to the Party, the country and the people regardless of changing times.

The amber-coloured pentagram echoes the colour of CR’s logo representing the vast territory and abundant resources of the great land of China. The five angles resemble five “ren” characters (“people”) arrowheads implying that people are the core and fundamentals of China Resources and a foundation for CR’s growing and flourishing culture. The five “ren” characters arrowheads pointing outward signify CR’s business expansion across China and even the world at large as well as CR’s open, inclusive and positive attitude exploring the unknowns and creating infinite possibilities.